Asian media facts
16% of the UK population is made up of ethnic individuals
The 5 regions with the largest ethnic populations are: London 55%, West Midlands 21%, East Midlands 15% South East 15% and East 15% Yorkshire and the Humber 15%, Northwest 13% (Figs in brackets are the Non White British population).
Top Ten countries for immigration to the UK are India, Poland, Pakistan, Ireland, Germany, Bangladesh, Nigeria, South Africa, USA and Jamaica
In the UK, other than English, the top 5 languages spoken in the home are Bengali / Silheti Punjabi, Guajarati, Hindi, Urdu
Consumers from ethnic minority groups are among the keenest in Britain to embrace new technology