Aims to inform and entertain while celebrating the various cultures of South Asia. Providing the best entertainment that all Asian audiences can relate to, with particular loyalty from Pakistani viewers.


Promoting dialogue in the spirit of "live and let live“. A family orientated channel, with something for everyone. The audience includes young upmarket, hip, and savvy individuals, that cross boundaries, follow the latest trends, are brand conscious, and enjoying spending!

Target Audience: Adults, ABC1 Housewives, Women

Pricing: CPS Based

Broadcast Details

Copy Deadline: 807

Broadcast Hours: 24Hours

Copy Deadline: Urdu / English

Copy Format: 4:3 Mini DV (Beta SP acceptable)

Copy Deadline: 1 Week

Programme Highlights

Yeh Zindagi Hai - highlights the life of a Lower middle class family and how small issues in life overtake their emotions. The story is of the struggle that this middle class family incurs and how they fight to overcome the class distinction prevaliant in our society today.

Aik Nayee Cinderella - Aik Naee Cinderella is the story of a young girl, Meesha who lives with her cruel step mother and step sisters. Meesha’s only well wisher is her grandmother who tells Meesha fairytales. Wil she ever walk into her life and get her out of all her troubles?

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