EMS can bring you the greatest cross section of ethnic media than any other UK media company!
EMS represents a variety of different media brands across a number of different media platforms. Television – Press – Online – Radio – Mobile.
Working to achieve the same goals as our clients, EMS aims to provide a holistic 360 degree approach to ethnic consumers. Working across various media platforms EMS can provide advertisers with unrivalled reach across the UK’s ethnic groups, South Asian, Afro Caribbean, East Asian and Polish groups are all covered under the EMS portfolio. Through the strategic use of EMS media vehicles, advertisers can reach the largest untapped ethnic groups in the country. Additionally, EMS can offer unique communication plans created to specific requirements. Sampling, research studies, competitions and direct marketing. Geared towards brand communication on both a national and macro/local levels
Anthony’s earlier career started in media sales working on Radio (BMS) and Press (Docklands Magazine).
He then moved onto media buying and planning, working at some of the best multinational agencies in the world MEC (then called CIA), J Walter Thompson, Ogilvy & Mather, Mindshare and finally Mediacom. His client portfolio has included, Kellogg’s, Mattel, Levis, Universal Ents, Warburton’s, GSK, Ikea, Lego, EA Games and Lloyds TSB
He then spent 2 years overseas with his then young family. Anthony returned to the media industry to set up and run MEMS TV. Working to develop MEMS into the 5th largest TV sales company in the UK and the largest ethnic sales company in Europe, covering TV, press, online, sponsorships and events.
Throughout his 22 year media career, Anthony’s media knowledge has continually grown encompassing both media planning and buying disciplines as well as developing skills in marketing, sales and research. He has become recognised and respected as a very diverse, yet unique media expert with a very solid history to draw upon.
John has been in Media sales for over 25 years. He has held senior roles in the major broadcasters including sales director at Carlton digital TV, ITV2.
He played the major part in generating revenues for channels like ITV2(64M), the EMAP music channels and many more. His skills include identifying new markets, company development and driving successful teams.
In the last 10 years johns major achievements include building the first mainstream ethnic sales company (representing Asian channels). This was a successful business model which was sold on to Sky Media.
He has also supported the growth of Eurosport revenues in the UK where he has established a team that has grown their UK income more than 10 fold.
John has a significant active network in the UK Media Sector and is recognized as an individual that has made significant and positive changes to the UK media industry.
Niki has been in the media industry for 25 years, starting her career at Television South before joining Carlton Television for 10 years.
Niki helped structure the new internal sales team during the ITV merger and managed a business portfolio and 30 staff across each broadcast area.
Niki joined Carat as a Broadcast Trading Manager refining the buying process for the Aegis Central Trading team, controlling group spend forecasts for investment management and negotiating all late money deals and campaign adjustments with all broadcasters , across all Aegis clients.
After 7 years, Niki joined the newly formed team at EMS as Operations Director, to develop, direct and manage all processes and procedures to enable delivery of all media inventory as well as working closely with channels to enhance and maximise revenues.
Mark has more than 20 years of experience in the financial operations of companies such as Cable & Wireless, Virgin Mobile, Telewest, NTL and Virgin Media.
He has also supported many start up media business models. He has extensive Finance and Business management experience and has led major projects and programmes including business start-up, mergers, transformation, restructuring and business turnaround.
He has been involved in several fund raising campaigns for a range of business models having developed many business and financial plans.
Mark has significant experience of reviewing and improving the effectiveness of businesses operating models as well as revenue optimisation and cost management.
He brings a wealth of skills including strong process and organisational management. This, coupled with his extensive accounting background, enables him to ensure that companies have a fully joined up, transparent operating model which ties in tightly to their budget and cash flow model.
Alex has been in the media industry since 1987, working for various ITV sales points (Tyne Tees, MAS, TVMM & TSMS). Across this period he worked across the majority of UK agencies at one point or other & made many friends. Alex then moved to Breakfast television (GMTV) where he was part of the team that turned the company into profit. They were the first sales house to sell on behalf of ITV group (CITV). At GMTV he worked closely with all departments (sponsorship, programming, competitions, online, & with the talent, to maximise the companies revenue. He also helped launch GMTV’s digital channel.
He joined Anthony and Johnny at MEMS in 2011 as Sales director. Where he helped them increase advertising sales revenue 6 fold in just over 2 years. Alex moved across to Sky where he helped integrate both MEMS & Dolphin sales into the Sky media. He also worked on new business selling across the Sky portfolio. In July 2014 he joined EMS as Sales director
Alex has a wide & diverse range of contacts , he is a lateral thinker who enjoys a challenge.
John and Anthony joined forces 10 years ago, over that time they have both been instrumental in the developing face of the UK media industry. John being the first individual in the UK to open an independent third party television sales company. This lead to the launch of MEMS and after joining forces with Anthony they went on to build the largest ethnic media Company in Europe generating multimillion pounds in turnover for their many media partners. Mark started working with John and Anthony during this time proving instrumental in a developmental role.
The MEMS company acquired by Sky Media (Oct 13), leading to the launch of EMS. The newest development in ethnic media, EMS is focused on providing 360 degree communications packages across a number of platforms to both advertisers and media agencies and since launched EMS has rapidly established itself as the largest specialist sales point in Europe