ethnic media sales

Through the strategic use of EMS media vehicles, advertisers can reach the largest untapped ethnic groups in the country.

Additionally, EMS can offer unique communication plans to reach and engage their target market. Sampling, research studies, competitions and direct marketing. Geared towards brand communication on both a national macro and local levels.
 
 
 
 

Mobile

The Asian and African regions are experiencing the fast growth for mobile usage in 2013

3
is the minimum number of mobile phones Asian households own
67
percent of Asian groups cannot live without a mobile vs 56% of UK population
20
percent of Ethnics have no home landline compared to UK average of 10%
50
percent of UK consumers use their mobile when shopping. 22% make their purchases through their phones.

Ethnic Media is vital to the UK’s ethnic consumers

  • 1 in 5 UK children from ethnic descent

  • 35% of all UK doctors are ethnic

  • 28% of new banking grads are ethnic

  • Average Household size 4.6 compared to 2.3 UK average

  • Over 16% of ethnics are self employed Vs. 10% white.

  • 20% of all students are ethnic

Television

Ethnic groups spend up to 50% of their TV viewing time watching Ethnic channels






Ethnic viewers dislike mainstream channels for stereotypical characterization and under-representation of ethnic groups.

Graph





Ethnic channels make up the 2nd largest collection of channels on Sky after general entertainment.


Radio

Making foreign language radio invaluable to ethnic listeners

Penetration of digital radio services is higher among minority ethnic groups (54%) more than the UK population overall (44%). Listening to digital radio services is also higher
84000
listeners tuned in 4.5 hours per week - Kismat Radio - 1035 AM in London and DAB

EMS INCREASES LISTENERS

Ethnic minority groups were more likely than the general population to say that they notice advertisements on the radio.
77000
listeners tuned in 7.9 hours per week - Buzz Radio – 963/972 AM


lycadilse Radiolycadilse Radio

Press

75% of all independent retailers are Asian

67
Percent of Asian TV viewers read Asian newspapers or magazines

70
Ethnic titles are currently produced for UK readers in this growing market

1,000,000 PLUS ASIAN READERS ACROSS 10 TITLES

69
Percent notice mainstream advertisers in ethnic publications

96
Percent of ethnic press writers are ethnic vs. 94% of mainstream journalists who are white


Alex Forbes  aforbes@ethnicmediasales.co.uk  0203 167 0502
Niki Usher  nusher@ethnicmediasales.co.uk  0203 167 0503
Kelly George  eadmin@ethnicmediasales.co.uk  0203 167 0155

0750-540-6752

Anthony@ethnicmediasales.co.uk
John@ethnicmediasales.co.uk

Ethnic Media Sales Ltd,179 Tottenham Court Road, London.

 

Online/VOD

Ethnic groups associate PC ownership with education and child development before entertainment.






Ethnic groups are more likely to have a broadband connection compared to the UK average.

 

1.2 MILLION USERS ACROSS ONLINE NETWORK






Over 43% of ethnics notice online ads compared to 20% white British.

 


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